Lokal is India’s largest hyperlocal platform enabling local merchants and consumers to connect, share information and conduct business in their regional language. Lokal is now present in more than 250 districts bringing hyperlocal content and the marketplaces for the next billion online. Lokal has a proven monetization strategy with individuals, brands and MSMEs speaking to this consumer in a tailored and targeted manner. Via P2P activities such as classifieds (jobs, real estate, matrimonial listings, etc.) and other high-context data sets (events, commodity pricing, government schemes, etc.) unique to each district, Lokal has opened up a whole new market that has always been underserved.