Affordable cellular data and inexpensive hardware have supported a generational shift towards gaming - a rising entertainment category in India. 2020 saw India rise to the number one spot in mobile game downloads, clocking 7.3 billion installs and raking in a 17% market share of the installed volume. With this growth in demand, Loco has pioneered the live game streaming and esports model in India, paving the way for gaming to go from a niche hobby to a mainstream national interest. Partnerships with global brands like the NBA, Logitech, and Red Bull have enabled the company to successfully run India-focused esports programs while hosting some of the country's largest tournaments in partnership with global publishers like Activision, Ubisoft, and Riot Games.