LoanTap

LoanTap is a digital NBFC that provides flexible online-first loans for the essential-needs of high-income salaried customers. With a focus on convenience and quick TATs, they provide loans for weddings, holidays, bikes, credit card takeovers, advance salary, etc.LoanTap's partnership led sourcing enables low CAC and high conversion for retail MSMEs. It is the only player offering customized repayment solutions and also provides short-term credit support to premium customers (business owners) of Metro CnC, ShopX, PayTM, etc. Sustaining strict credit rigor while providing fair interest rates in this previously exploitative market has helped them scale accessible credit, generating industry-high margins while maintaining industry-low NPAs.