Fego empowers corporations to gather actionable, behavioural insights about their users from Banking transaction data and contextually engage their end-users in real-time via insightful and hyper-personalised financial experiences as part of their customer journeys. Fego enhances platform value-exchange between corporates and their End-users (Retail/Individual) by empowering them to discover & identify customer segments, understand their financial persona, financial behaviour, their needs, wants, intent & capabilities. Fego.ai analyses users financial behaviour by extracting and enriching Transaction data real-time from our Banking PartnersCore-Banking-Solution, and, projected onto specific use-cases like Financial Health & Discipline, Credit-worthiness & Risk, Wealth & Investments Insights, Income & Employment and much more.